Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you visit the Site, we collect information about the individual web pages or products you see, which websites or search terms refer you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org.
- "Log files" track actions that occur on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamp.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you navigate the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as "Order Information".
How do we use your Personal Information?
We use the Order Information we collect generally to process orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices and/or order confirmations). In addition, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- If consistent with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the device information we collect to help us identify potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our site (for example, by generating analytics about how our customers navigate and interact with the site and to evaluate the success of our marketing and advertising campaigns).
Sharing of Personal Information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information that we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not change our Site's data collection and usage practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that we correct, update or delete your personal information. If you wish to exercise this right, please contact us via the contact information below.
In addition, if you are a European resident, please note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Site), or to pursue our legitimate business interests listed above. In addition, please note that your information will be transferred outside of Europe, including Canada and the United States.
When you place an order through our Site, we will retain your order information for our records unless and until you ask us to delete that information.
For more information about our privacy practices, if you have any questions, or if you would like to file a complaint, please contact us by email.
(Privacy Compliance Officer)